THE QATSPY® The Yankee Personal-Style Traditional Apparel Quarter
By: Charles W. Boatright
Taking the Rough Rider NASCAR-Type Marketing Strategy Approach to Your Advertisement and Promotion
When announcers identify a NASCAR®, they do so by using the number and sponsorship (i.e., M&M’s® FedEx®, or Bass Pro Shops®). THE QATSPY® Yankee Personal-Style Traditional Apparel Quarters took this idea to promote your company or organization as a great marketing strategy, like NASCAR, that very few mediums can offer for the investment dollars.
THE QATSPY® online store of Rough Rider Leather Jacket Collection just doesn’t offer you a marketing opportunity, but it draws and catches people’s attention just by itself like having a bullhorn. Then if you include a hand-painted, high-quality patch with your company or organizational logo from our graphic department onto the jacket, you’ve just became a show stopper for minimum investment.
Most marketing strategies with newspaper, radio, and television mediums have a limited time that doesn’t have a permanent impact on the audience that you’re trying to reach. The dollars that you do spend on these type marketing strategy are directed to an audience that might not have the biggest opportunity to create interest or sales potential like this jacket does that comes with its own spokesperson. You can’t even have an advertisement strategy that comes with a more effective endorsement.
THE QATSPY® Marketing Strategy to Promote Your Company or Organization
I did a trial run of THE QATSPY® 2nd Amendment Leather Jacket Marketing Strategy this past weekend, starting on Friday and Saturday. I wore the Rough Rider 2nd Amendment Leather Jacket, shown below, that I designed and developed to four different localities: a warehouse store, gun shop, gun show, and an air show.
I was totally surprised at the positive attention that I received, without having another prop than just the 2nd Amendment Jacket. From the four places where I went, people provided me with same unsolicited feedback, remark, and inquires. The remark was that they supported the 2nd Amendment right, and the inquiries were, Is that an authentic Flight Jacket and Where can I purchase one.
I replied to the remarks that the 2nd Amendment Flight Jacket was the single most important amendment to the Bill of Rights that established and secured our Rights and Freedoms. Answers to the two inquiries was YES, it is an authentic A-2 Flight Jacket that we supply to the U.S. Military and these are available on my website: espygolfapp.com/shop.
If you purchase one of the five leather jackets from my online store from the Rough Riders Collection, have postcards ready to hand out promoting your company with contact information. Over the three days that ended Sunday, I handed out 75 postcards to various people. One of the inquires lead to a jacket being purchased to be placed in a raffle by an organization at the Air Show to support their operations. They also wanted to purchase two more to raffle off later in the year.
A raffle is one of the best ways to promote your company or organization because of the beneficial cause first and the number of people that support that company or organization due to the A-2 Flight Jacket. I had one person that not only bought a raffle ticket, but wanted to buy an A-2 Leather Jacket outright just to be sure that they had one. Before I lift the gun show, the person who wanted to purchase the A-2 Flight Jacket out right was replacing a A-2 Jacket his dad gave him that his dad wore during World War II.
The Results of the Rough Rider Flight Jacket Promotional
I found that the draw of the Rough Rider A-2 Leather Flight Jacket, that I’m wearing above with my Harley-Davidson, had significantly more draw than a paid advertisement, a booth, a banner, or a sign would had. A jacket from the Rough Rider Leather Jacket Collection is better than wearing a neon sign, in terms of the attention it draws. I was just walking around at the gun show and air show.
The leather jackets in the Rough Rider Leather Jacket Collection are synonymous with aviation, motorcycle, military service, and Freedom of the open road, sky, and symbolize the Freedom that the U.S. represents. We do live in the best country in the world.
Also, on these Rough Rider Leather Jackets, in addition to your company or organization’s logo, you can have military insignia sewn onto the jacket, like I’ve done for my company and military service, above. These Rough Rider Leather Jackets, in addition to providing a promotional strategy, can also be a great service award for your associates, especially a Veteran.
Remember, each Jacket that you either buy or that your customers buy from you comes with its own spokesperson that knows and supports your company or organization. But be ready to hand out postcards or business cards with each jacket that you wear at every occasion. This is like having A and B parts to a successful ad campaign that is low-budgeted. Based on how you run your ad campaign, your customer will be buying your logo jacket from you to wear as a Sports Jacket. I wear my A-2 Rough Rider Leather Flight Jacket 10 months out of the year,
I have my postcard shown below.
